Opportunity Evidence Brief
Tests whether a defined opportunity actually exists and whether the evidence justifies further commercial action.
Discuss an opportunity →COMMERCIAL INTELLIGENCE
Find opportunity. Qualify it with evidence.
Commercial intelligence should tell you where to spend the next unit of sales, management or transaction attention, and where not to.
Competitor Map
Maps relevant competitors, visible market positions, offerings, claims and decision-relevant differences.
Map competitors →Market Map
Structures the relevant market, participants, categories and relationships.
Map a market →Market-Entry Brief
Tests the facts that matter before entering a market, sector or geography.
Assess market entry →Target Screening
Screens a universe of possible targets before deeper diligence consumes resources.
Screen targets →Commercial Opportunity Map
Maps multiple evidence-qualified opportunities and the facts that make each one decision-relevant.
Map opportunities →Not a generic lead list.
Aperture Commercial Intelligence is built around evidence of the problem, buyer relevance, commercial triggers, alternatives, competitors, contrary evidence, unknowns and decision usefulness.